Mauricio Roza

paid media + analytics

Mauricio started his career in Equity Research at HSBC Global Banking in the Education and Health sectors, but he always held a passion for digital marketing, so he decided to take the leap into entrepreneurship. With the great success of his e-commerce pet business and its digital marketing strategies, Mauricio began consulting and providing paid media and digital marketing services to influencer advertising agencies in the US. 

To date, Mauricio has managed $1M+ on Facebook / Instagram ads for clients of all different sizes, ranging from small startups to F500 companies like Amazon, LG, Bayer, and others. Most of his work focuses on generating ads with influencer content and using strategic demographic and interest-based targeting to deliver different KPI goals such as traffic, conversions, engagement, and awareness.

In his free time, Mauricio enjoys playing tennis and soccer, going to the gym, meditating, and traveling to exotic countries, especially Asia. Mauricio is also a certified scuba diver and lives in Sao Paulo, Brazil.